A Study Of Xi'an's TV-asking Politics

In recent years,in the grand scheme of the Belt and Road Initiative and constructing National Central Cities in China,Xi'an's TV-asking politics has initially achieved the goal of cohering development consensus,concerting efforts to solve social problems,and establishing and guiding the public to form positive awareness by the method of establishing communication platforms,integrating information channels,and connecting the government,the media and the public all-round.“TV-asking politics"has practically created a good environment of public opinion for Xi'an in constructing as National Central City,advanced the city's overall reputation and played a good role in promoting the construction of the city's image and the optimization of social governance,and also highlighted the outstanding ability of Xi'an local media to participate in social governance.The purpose of this paper is to provide an effective promotion strategy and development path for Xi'an's TV-asking politics.This paper mainly expands from the following four parts.Firstly,it takes the program called Governing&Asking Now(a program in Xi`an TV Station from 2016 to 2019)as an example to do feature analysis,and summarizes the current situation of Xi'an's TV-asking politics.Secondly,it conducts the applied research with the TV program as a sample which mainly takes the resource from the satisfaction questionnaire issues to the public in Xi'an,combining with the collected data and information sorted out and analyzed from deep interviews of the government departments,the media and other relevant people to draw some general conclusions.Thirdly,it summarizes the main problems of Xi'an's TV-asking politics based on the theories of media participation in social governance,e-government and consultative democracy etc;then in this paper,the root causes of the problems are examined in combination with the factors such as political culture and the perspective of media culture.Finally,with an eye on social development and technical changes,it proposes the promotion strategy for Xi'an's TV-asking politics and provides the reference for the development of media to participate in social governance.This paper suggests that there are some problems existing in Xi'an's TV-asking politics at present,such as weak promotion of communication effects,rare communication channels,over-traditional form of expression,lack of demassification and differentiation of communication content,etc.In view of the above problems,firstly,we need to strengthen the top-level design,clarify the purpose of communication at different levels,enhance the ability of local media to actively intervene with social governance,and explore the construction of new media and government relationships.Secondly,we need to make full use of media resources,expand communication channels widely,vigorously implement the "Internet opening" strategy,fully absorb the typical experience of other regions in governing,and strengthen and propagate the application of new technologies.Thirdly,we are required to innovate ways of expression,rearrange the production idea of centering on the communicator(government),flexibly adjust the content to demassification,fully consider the needs of audiences from different local locations and of different levels,and truly establish and improve the communication effect feedback and adjustment mechanism.As a typical mode of media participating in social governance,Xi'an's TV-asking politics must pay attention to reform and transformation,to continuously optimizing the communication effects,to highlighting the special role and position of TV-asking politics in the development and construction of Xi'an in order to make its development more close to the public,and pay attention to better meeting the people's yearning and pursuit for a better life,and to ensuring that Xi'an strides forwardly in creating superior environment of government and public service as well as creating the positive atmosphere of public interaction,thus winning the first chance among the competition of new first-tier cities in China.