The Research Of Politics Weekly With The Theory Of Media Ecology

In recent years, with the development of digital technology, all kinds of new media suddenly appeared, which has brought the profound influence and change to the media ecological environment in our country, also bring no small impact and challenge to traditional media. The traditional print media has met the bottleneck period. There are so many voices of Bad-mouthing theory and Death theory, the Outlook is grim.The development prospect of politics weekly represented by Southern Weekend is more worrying in the current new media environment with information explosion for its long release cycle and poorer timeliness.The politics weekly newspaper has very important position and reality role in the history of newspaper. Over the past twenty years, the current politics weekly has come the main market body mainstream media in the sights of the reader. Because of the responsibility of social change Records and Public opinion guide, Southern Weekend has the highest credibility, the largest circulation and impact of comprehensive political weekly in our country. It has appeared with the posture of "Folk spokesperson" and got the unprecedented success which is different from the official discourse system. We give it too much enthusiasm, and do not want it gone so quickly in the long river of history.Would it hold on and overcome the challenges under the environment of more requirement for convenience, timeliness and entertaining?The paper which is taking the present situation and the development of China’s politics weekly as the research object with the media ecology theory framework and research horizon, review the current politics weekly ecological environment, analysis of the current politics class weekly external environment, such as politics, economy and culture. At the same time, it explores the internal environment, such as the audience of politics weekly, the working and living conditions of editorial staff and its profit model. Based on the current situation of journalism in China, the paper reveal the practical problems facing the politics weekly in the current media ecological environment and research on the survival value and the development of politics weekly from the aspects of social effect and economic effect of win-win. I hope the reviewing of contemporary value and significance will be helpful for the traditional media development being clearer.