Influence On Politics Of Electing Of The TV Media In Taiwan

This text has explained that regards political behaviour as and studies the relevant theories of the foundation in dissemination at first. Among them mainly include propagating the relevant theories propagated in research, propaganda theory and politics of the result. Have explained relevant definitions and characteristic that politics spreads at first, and has introduced the local scholar's research to that politics spreads in Taiwan briefly. Secondly, study the course in dissemination of the limitless result - limited result - appropriate result of brief tracking back of this text, the reason is that the result studies a focal point studied by dissemination, and the main purpose herein is to analyze the TV media in Taiwan is analyzed to the result that Taiwan elects politics to produce.In herein first part, I narrate Taiwan development and current situation to elect politics mainly. With the election trigonometry in modern politics, three factors in politics that elect: Political candidate, media, voter start with, trace back to Taiwan transmutation to elect politics. Return the sovereignty of Taiwan to China according to the regulation from 1945 Japan's unconditional surrender. The first temporary parliament in Taiwan Province was elected in 1951. Taiwan elected under the normality for the first time after lifting a ban in 1989, entered new period when the electoral system of Taiwan was from then on. From 1993 to the present, elect politics to become prevailing and comparatively orthodox political system inside the island. In the latter half of chapter one, I propose the characteristic of politics that Taiwan elects according to one's own observation, it suffused with i.e. Taiwan the electoral system amusement, commercialization and after modernity. After the TV media in Taiwan lifts a ban, a large number of foreign capitals enter the media, the background with its localization, the TV programme content presents the Eight Diagrams and is suffused with the amusement phenomenon. And it is elected that a following one is politics sufficient use and control of the media, so the one that has presented and elected politics is suffused with amusement.For example political personages participate in the entertainment, the actor is politician's platform, appearance lobbying etc., have proved Taiwan and elected politics to present amusement inclination. With the constant development of media technology, constant completion of the marketing tactics of political party, the skill of propagating in politics is more pluralistic. And masses media make regular propaganda channel most their, political party cost a large amount of fund buy advertising period, make politics and comment on the program, is placed oneself above commercial competition by the political competition. The appearance of the TV, the propaganda route that has not merely changed politics and elected and releasing, furthermore make audiences enjoy and obtain the pluralistic channel of information. This period, elect to present false, sensational, fierce struggle too in politics, we the Eight Diagrams' and sense organ's news got to watch to rational query of doctrine too among media, some modern characteristics after embodying.Founder of dissemination one of Lass well put forward classical 5 W mode in the dissemination in 1948, have offered the basic frame for studying in dissemination. This text pass, to five W five analysis of element of mode, expound the fact Taiwan TV media elect influence of politics to Taiwan too. In the research of the disseminator, I find in there are the some so-called " opinion leaders " in the political circles of Taiwan, they enjoy the dual identity of politics and media circle at the same time. They are together with other social celebrities, carrying on politics social masses persuades and influences. Meanwhile, on one hand the TV media in Taiwan advocates the supervision on the society and public opinion, on one hand have one's own politics " color ". And the origin of this kind of " color " is that the TV media in Taiwan once went through army's interconnected system to control, the financial group controls and history which the political party control.After lifting a ban, the TV media in Taiwan does not hesitate to implement the information choice of offering " surplus " to people of " checks on ", offer a large amount of amusement information. In addition, very important position with all acting in TV media in the election of election advertisement. Taiwan government open political party TV election after the advertisement, election advertisement become voter elect to consult on 1991, understand political party in power important route of tactics. While choosing candidate's image, the election advertisement has offered the function that can't be neglected especially.Because the geographical position, culture background of Taiwan are comparatively special, so the author has analyzed western electoral system, China's traditional culture and influence on the voter of native culture of Taiwan, have pointed out Taiwanese people's political estrangement at present. And then, through to propagating the analysis of the content, inspect the commercialization of the political news of Taiwan, impact on politics and Taiwan of the variety show involve in one kind of attitudes of policy program uniquly. The main part herein is the result analysis to politics of electing of the TV media in Taiwan correctly, through review, announce from Xiao Ma for 2007 partner join, choose, vote, expire 2008, Ma Yingjiu has known the regime of Taiwan is a case, analyzes and describes the result of propagating. Through studying, Taiwan elects this time, has verified the theory that " the agenda is set up ", classical theory of " persuading and determining ".The last part of the article is the thinking again of Taiwan TV media " participating in government and political affairs ". Proceed with right of words at first, compare Taiwan and words right of western TV media in the same election politics. Propose Taiwan TV positive meaning that media participate in government and political affairs, expound the fact it cause media haphazard negative influence of elephant.