Design And Implementation Of Customer Management System Of Advertising Company Based On CRM

Advertising companies are typical of the type of media companies, for the community to make a significant contribution to the flow of information. All advertising company direct service object is the advertiser and goods, but the final service object is to receive advertising, so advertising company to customers and merchandise the understanding degree determines the make advertising can for the broad masses of the people recognized and like. Modern social commodity update speed is very fast, the same kind of homogeneous goods more and more, in this situation, how to make the best product can be best known to consumers is the primary objective of the advertising company. From the perspective of advertising companies, goods increase, the increase of media channels and promote the development of the advertising industry, the increase of the advertising company, how to in the number of advertising companies remain competitive, strive for more advertisers, this is advertising companies need to face an important issue.Basic theory in order to solve such problems described above advertising company, the customer relationship management(CRM), combined with the existing customer relationship management system. Design and application of advertising company customer relationship management system, for the advertising company to provide comprehensive customer information management, business management, customer relationship management, customer potential mining application content. On the basis of the research of the theory, this paper designs and implements the customer management system based on CRM ". The entire system design includes the demand analysis design, the overall design and the detailed design, the realization of the system uses the B/S system architecture to realize the advertisement company customer management system based on web. The first chapter is the introduction part, the research background and significance of the topic based on the topic clear, and in the literature and the actual investigation on the basis of the domestic and foreign CRM theory and the development of the system made a simple overview. The second chapter introduces the basic technology to realize the customer management system of the advertising company, including the CRM, web technology, database technology related content. The third chapter is the system’s demand analysis design, including the system’s overall demand analysis, functional and non functional requirements analysis, feasibility analysis, etc.. The fourth chapter is the overall design of the customer management system, including the overall structure of the system, the design of the specific function module, and the design of the database. The fifth chapter software design and implementation system, makes the CRM based advertising company customer management system from the theory to the actual availability of software systems, to help the advertising company to create more efficient working environment. Chapter six is a summary and outlook, in this paper, the realization of the system still exist some may in part design and implementation is not satisfactory. This paper concludes with a summary of the these cases, for further study in the future prospect.