Design And Implementation Of Customer Relationship Management System Of Advertising Company

The progress of information technology brings the progress of enterprise management. With the increase of customers and service scale of traditional management mode is difficult to cope with the business increase. Therefore the use of CRM system becomes an important part in the development of enterprises.The system’s targeted users are advertising company, enterprise. This thesis designed and implemented in accordance with the advertising company actual situation of customer relationship management(CRM) system. In the process of software development as the main line, the system based on the needs of users, so the system can be very good application in advertising enterprise customer relationship management. In case need not add much cost to ensure the quality of business investment can deal with increment of the business.This system is a relatively large customer relationship management system, to realize the corresponding function module mainly different subsystem, these subsystems have customer management, business management, examination management, desktop management, schedule management, information management, basic data management, etc. For an enterprise to the personnel of the service, the salesman, related leaders and group clients, independent customers can through the LAN server or Internet connection into the system and related business operations.The system mainly adopts B/S mode, in the process of system development and design, using the classic three layer architecture model on the system architecture design. In the process of system design, the author USES the industry mature object-oriented analysis and design method of the combination of UML and the design of the system of careful visual modeling tools. In system implementation, using ASP.NET + LINQ framework approach to specific implementation of system, achieved good effect.In this thesis the process, the author always along the main line, \ "the software development life cycle\" of the system development in the process of requirement analysis, general design, detailed design, system implementation, system test and so on each link all made a detailed description of where appropriate given the corresponding graph and text.