Interaction And Identification Of Online Radio APP

UGC model of web2.0 era redefines the radio station, as a new era of mobile Internet products, Internet radio APP from aspects of production, distribution channels programs, program selection, feedback mechanisms have undergone disruptive change, and in short lot seize the market share of audio time. This paper introduces Randall Collins’ Interaction Ritual chain theory, the propagation mechanism and the use of Internet radio APP motivation and users psychological mechanism were studied and noted that Internet radio APP development process problems and on this basis the corresponding improvement.In this paper, the participant observation, document analysis and research interviews, trying to analyze Internet radio APP on the platform, the user how to build in the course played Interaction Ritual Chains, how to construct groups of symbols and identity. This paper proposes four elements interact Collins ceremony chain: physical presence, mutual concern and outsider handic APPing, focus of common concern and a common emotional experience for clues, gradually deduced Construction on Internet Radio APP platform interactive ceremony chain, thereby use motivation and psychological mechanisms of Internet radio APP users to have a more profound understanding. After the network radio APP user’s motivation and psychological mechanisms explored, on this basis, to Internet radio APP’s current development dilemma proposed to build healthy and effective interaction cycle, improve software design, build PUGC content production patterns and audio of the whole industry chain optimization strategy development, enabling Internet radio APP sustainable development.