Research On Interaction Ritual Chains In Volcano Small Video

In recent years,with the popularization of mobile devices and the development of network technology,the influence of Internet products has already penetrated into every aspect of social life,redefining people's life style,involving entertainment,social communication and Information Dissemination Pictures and text capture people's attention more easily than videos with visual impact,so short video has become a hot spot for capital,tencent,Alibaba,Toutiao and other Internet giants have joined the Capital Layout Grabbing users' attention in the short video market.Short video,ranging from 15 seconds to 5 minutes,fills people's fragmented time,links diverse scenes,and features such as low barriers to entry and ease of dissemination,make short video an important future direction of development.The combination of short video and social can bring more traffic for short video and improve the stickiness of users.Toutiao is a leader in short video,and its three short video apps are well positioned to make up for the social void that Toutiao has created Based on the interaction ritual chain theory of famous American sociologist Collins,this paper makes an in-depth study on the interaction ritual chain of small volcanic videos.The full text is mainly divided into four parts.Firstly,through participatory observation,in-depth interview and other research methods,the interaction behavior of users of volcano small video is analyzed,and three kinds of interaction types are analyzed in detail At the same time,the psychology of user interaction is also discussed.Secondly,the elements and results of interaction ceremony in specific micro-situation are analyzed to explore whether the volcanic small video has the four elements of interaction ceremony In the third part,the focus of the study is mainly on the macro-level,and the author analyzes the process of the formation of the interaction ritual and discusses the output of the interaction ritual,such as emotional energy,sacred objects,fan solidarity,moral sense,etc.This paper analyzes the formation mechanism of the interaction ritual chain in the volcanic small video.The author thinks that the material market,the interaction market and the motive market complement each other,which provides the backing,the space andthe power for the interaction ritual chain At last,the paper combs the problems in the volcanic short video interaction process,and puts forward the corresponding improvement suggestions,hoping to improve the interaction rate of users in the platform and promote the development of volcanic short video in the future.