Research On The Mass Work Of The Communist Party Of China From The Perspective Of New Media

The mass work is the party leadership of the communist party of China, the basis of the socialist modernization drive is to consolidate the party’s ruling foundation, consolidate the important work of the party’s ruling status, is also a party deepen reform and maintain the stable development results of realistic need. The development history of the communist party of China shows that the people are the foundation of our party to exist and develop, the work is the important magic weapon of the victory in the revolution and construction and reform, and the mass line is our party’s basic route to work. In the different historical period, the party armed themselves with the mass viewpoint and standpoint of Marxism, and always stuck to the mass line and the mass work methods. Thus, the party also won the broad masses of the people’s trust and support.Traditional media such as television, radio, newspapers, was our party’ important propaganda carrier of the party’s affair and also the crucial platform of the mass work. The communist party of China lays tremendous significance to the use of mass media in order to develop the party’s mass work, and constantly strengthen and improve the party’s mass work. In recent years, with the rapid development of network technology and mobile communication technology in our country, as compared with traditional media and new media is increasingly growing, constantly be affect people’s life, thoughts and political participation in our country the important media platform, at the same time also has become a party to enhance and heighten the work of the platform. In the new media environment, the party of innovation in their work ways, methods, grasp the propagation characteristics and development trend of new media, constantly using new media to carry out the party’s mass work, strengthen the communication and exchange of the party and masses, listen to the people’s opinions and feelings, to achieve the equality of the party and the masses interaction and communication.Factors to the propagation characteristics of new media and traditional media, there is a huge difference between immediacy, interactivity, openness of the new media transmission characteristics for party innovation work methods, promoting effective communication, in order to strengthen the approach for the populace to supervise, to the party’s mass work under the new media environment has brought new opportunities; At the same time, the huge amounts, virtual and diversity of the new media transmission characteristics, such as its political, economic and cultural aspects of constantly changing people’s idea and behavior, to China’s national security and social stability, the party’s public opinion guide ability and the party in the new media environment to develop the ability of mass work has brought unprecedented challenges.At this stage, the party actively innovative use of new media to carry out the ways, methods of mass work, carried out a series of effective practice exploration, and achieved some results. For instance, the party makes use of new media to render the party affair transparent. But in practice, some party member the leading cadre is still insufficient understanding of new media, the use of new media to carry out the mass work of the problem such as comprehensive ability needs to improve, the lack of corresponding management mechanism construction, this a series of problems and deficiencies still restricts the party to use the medium of the new media platform to carry out the mass work.So in order to make best use of new media to carry out the party’s mass work, the masses of party members the leading cadre must start from their own, constantly improve the comprehensive quality and ability of mass work, efforts to explore the correct and effective method of mass work under the new media and countermeasures. Do it mentally attach importance to the role of new media in mass work, in the practice of efforts to enhance the broad masses of party members to handle the new media’s ability to work, and management to establish and perfect the effective mechanism of management and new media, to do good to, make the best use, good tube of new media, seize opportunities, meet challenges, efforts to do a good job of the masses of the communist party of China under the new media.