Study On The Mass Lines Of The Communist Party In We-media Era

Informatization is an important characteristic of society nowadays, and it triggers the arrival ofwe-media era. In an informatization society, transmission mode of information is diversified, audienceobjectives of information are more extensive, exchange of information is easier and management ofinformation is more difficult. From an objective perspective, due to the particularity of the transmissionmode, audience objectives for lines, principles and policies of the Party will be more extensive. At the sametime, it provides a new transmission way to conscientiously implement the party’s mass line, and putforward a new topic for how to carry out the mass line under the new situation.The mass line innovation which consciously promotes the media as its channel is of importanttheoretical value and era significance. It is an important embodiment of the Party to bring new timesconnotation into the mass line, improve scientific level of the Party, promote level of modernization ofmanagement ability and system and make contribution to innovation and development of the mass line. Thecharacteristics of we-media era ask us to fully implement the party’s mass line, carry out theoreticalinnovation, methods innovation consciously in the practice of socialism with Chinese characteristics toadapt to the constantly changing society.In this paper, the mass line of the Party in we-media era is studied using the method combining historyand logic, method of comparative analysis, method linking theory with practice and other methods.This paper is composed of introduction and three chapters.In the introduction, the research status of the mass line of the Party in we-media at home and abroad isclassified and study methods and study significance of the mass line in we-media era are put forward aswell.Concept of we-media, the mass line theory of the Party and its development process are summarizedin Chapter1. This chapter mainly elaborates theory origin of mass line of the Party and historical evolutionand concept of we-media as well as analyzes the importance to implement the mass line in we-media era.The challenge for implementing the mass line of the Party in we-media era is analyzed in Chapter2.The challenge for implementing the mass line of the Party in we-media era is elaborated on the basis of characteristics analysis of we-media and the mass line theory of the Party.The way to implement the mass line of the Party in we-media era is demonstrated on the basis of theabove chapters in Chapter3. The Party and the government ensure the smooth of masses’ interest appeal bystrengthening the construction of we-media, guide masses’ ideology by building health we-mediaenvironment and carry out the mass work using we-media.