Study Of The Problems Of Image Creation Of The Communist Party Of China In The New Media Era

The image of the Chinese communist party is the embodiment of the comprehensive ability of the party,is the evaluation from people according to its present external features,is the comprehensive impression on people of the objective evaluation of the overall effect of the communist party of China.Therefore,the promotion of Chinese communist party's image means not only its improved efficiency,also means that the party has won the people's psychological acceptation and political support.As the ruling communist party of China,how to grasp the opportunity and face the challenge to shaping good ruling image practically and effectively has become an important part of theory construction on the building of the party and the governing theory.Along with the development of The Times and the progress of information technology,new media has been greatly developed,and profoundly influencing and changing people's way of thinking,lifestyle and working.Mass media,with its unique features,not only promotes the formation of party politics,but also plays an irreplaceable important role in the process of the development of party politics,the interaction between political parties and the media forms a special scene of in the political field.New media has significant characteristics and advantages,such as wide coverage,high Tran mission speed,strong interactions between transmission and collection and low operating cost.The communist party of China keeps up with the development of The Times,uses new media to shape the party's good image,it is overall successful,especially the positive exploration in in the field of communication between the party and the masses,guide of social public opinion,development of electronic party affairs and training of party members'information literacy and so on;But at the same time there is shortage in the thought attachment of importance,the effective guidance on network,transparency of the party and the building of a clean party,etc.How to play the advantages of new media to continue to shape the good image of the party,and avoid its disadvantages to minimize the impact of the new media has become an important problem to be solved for the communist party of China.In the face of new media,the communist party of China keep pace with The Times,although it has made the positive exploration and tackled effectively,but the new media brings challenges to the party in the field of management of ideology,monitoring of network public opinions,maintenance of the party's credibility and the cultivation of the party members'information ability,etc.The current difficulties the communist party of China facing to harness new media is the inevitable problems in the process of exploring,as long as to find the causes of trouble,the party must be able to cope with challenges and get out of the woods.The difficulty of the communist party of China in the use of new media to shape a good image mainly results from the party's not taking seriously enough to shape good image of the party with the new media,the idea of using new media in governing relatively lagging behind,the unbalanced construction of new media network infrastructure and the inability of the party members to cope with the new media as a whole and so on.New media originated in western developed countries,the maturity of use of new media for parties relates to its national and regional situation of the economic and political development.Chinese nationalist party(KMT),the America's Democratic Party and the Britain's conservative party are the early parties of using new media.They have accumulated much useful experience in exploring the use of new media shaping the party's fine image.It is good for the communist party of China to use the experience for reference to bettter cope with the new media for shaping the party's good image.Combining the requirements of the new media era with the exploration experience of the communist party of China,and aiming at the existing difficulties and challenges from new media,there are mainly four measures,such as building a party serving the interests of the people,governing for the people truly,improve the financial security,intensify the building of the new media infrastructure,improving the party members' personal quality,strengthening the construction of the party's style of honesty and cleaning and strengthening legislation,and effective regulation of harmful information on network,it is hoped to be beneficial for effective use of new media shaping a good image of the communist party of China,so as to consolidate and strengthen the ruling status.