The Study On Netnews Special Report Frame Of Tianjin Explosion Casualty On August 12

August 12, 2015, a major fire and explosion accident occurred in Tianjin Binhai New Area, the media immediately rushed to the scene to report about the accident. The characteristics of major emergencies are unexpected, destructive, periodical and durative. So it has always been an important subject of mass media coverage. Meanwhile it has different characteristics in the process of constructing the framework of the report. With the extensive application and development of Internet technology, network media plays an important role in the news communication. The commercial website as an important part of network media, it uses the special report form in the major emergency report. It carries a full range of events and three-dimensional report to meet the audience’s right to know and guiding public opinion.As a commercial website, Sina’s news topic has formed a wide range of audience recognition and social influence in the past years. In the August 12 report on the Tianjin explosion, it is divided into the following aspects, including reported subjects, report number, news source,message source, reports center of gravity, news lead, report form, layout design and report tone. It can also be integrated into high, medium and low three levels of the full coverage of the explosion by the theme, material selection and the way of reporting. In the framework of the reports, Sina shows the characteristics of the form and content of the network. The advantages and problems existing in the report contribute the commercial websites to overcoming their own defects and building more reasonable framework of the emergency network special report. So that the commercial website can adhere to the spirit of journalistic professionalism, the correct awareness of checks and the way of reporting diversification in the future special report.