All Media Era Of Paper Media Agency Strategic Transformation-

Recent years, with the rise of internet new media, the way of information communication has been changed. All that means the era of mass media has arrived. After the effect of new media,mobile media and internet media, the traditional print media is facing a variety of threats. Nevertheless, due to the limitation of system and the specialization of these print media, they still has a long way to go. Therefor, it is time to dissect a representative print media to do this research.This research paper discusses, mainly from the perspective of organizing the media groups, which promotes Workers Daily to implement a strategic transition. The paper has taken the ways of desk research, conference meeting, field research, case studies, the "SWOT" analysis and quantitative and qualitative methods, through in-depth analysis of the whole macro-environment of the domestic print media market, the existing transformation situation of Workers Daily, internal and external environment to find out that Workers Daily has such problems which the ability of combination of omnimedia loss, strategic positioning loss, and the mode of editorial and grouping management delayed.After analysis the whole microscopical environment of the domestic print media agency, the internal and external environment and the current condition of operation of Workers Daily, the paper suggests Workers Daily should change its own editorial mode,conduct strategic positioning,and integrate the media resources of the union, and finally to create a media groups for omnimedia. It is necessary for such kind of media groups to meet the development by transforming themselves.