Weibo User Interaction Study Behavior And Identity

Internet users through its anonymity and recessivation reshaping social each and every one of the members of each mode of action, their interaction between each other, influence, infect each other. The rise of the Internet to drive the reform and transformation of the individual and group action, public opinion pressure will cause a new public opinion guidance, the ordering of social development needs to be concerned about the social network interaction behavior. Based on weibo communication problems, weibo media situation, social identity problems based on the literature review, in order to "weibo" high popularity of the Internet communication interpersonal communication as the research object, excluding other interactive platform and the media, focus on the communicative behavior and self-identity of weibo users a specific research.Based on the theory of network communication, media situation theory, social identity theory as the theoretical basis, using literature analysis, case analysis and comparative analysis, in the clear weibo with weibo behavior, social identity, the identity of the level under the premise of identification and the psychological level, before the age of weibo social behavior and social identity construction has carried on the detailed analysis of the traditional social situations more than in spoken and written languages of intercourse as the basic medium, the emergence of the printing will be the interactions of people out of the physical scene and geographical restrictions, mass media has become an important medium of social information acquisition and sending people. Weibo before age basically by "family," family, a clan, clan as the main line of the social form, between the person and the person in front of natural formed day zhao, on family consanguinity identity formation, on geographic geographical identity formation, on ZuBie ZuBie identity formation, in the form before the weibo social identity.Weibo time open new communicative action scenes, it has facilitated exchanges mechanism absence to form the return of anonymous mechanism makes a wide range of communicative subjects intertwined, pay attention to the spread of the mechanism to strengthen the interpersonal relationship, so the reality of social formation based on dual track online social interaction model. Weibo, distribution, forwarding, comments, thumb up, and other functions will build weibo media scene to interactive ceremony, people in the "throw topic-accepting attention-topic focus-view to discuss clustering-identity consciousness-emotional gathered" to build a new mode of social interaction, has realized the fact that identity, emotional identity and behavior identity of rapid upgrade. Based on this, each person in the circle of self category splicing, and freedom, can present themselves to achieve emotional resonance, rational dialogue based mass social identity...