Comparative Analysis Of Social Functions Of Wechat And Weibo

There is a human,there is social,communication is called interpersonal interaction.With the appearance of computer,human-computer interaction appears.After the Internet became available,human-computer interaction began to transform into online interpersonal interaction.With the continuous innovation and development of the Internet,the ways of online human interaction are gradually becoming richer and more diverse,reaching the peak in the era of WeChat and Weibo.We call this type of media social media and call this process social media.Social media has demonstrated its powerful social functions through multi-directional interaction and grid fission.WeChat and Weibo,as the two major platforms that promote the socialization of media after the blog and Renren.com,have entered a climax,have obvious differences in the positioning,guiding factors,and relationship networks of their respective social functions.Taking these two as a case for comparative analysis and in-depth study of the similarities and differences of their social functions will help us to understand social media and human social functions in depth.At present,there are many studies on social media,WeChat and Weibo,but they have not focused on the social functions of social media.The author takes the social function of social media,which has grown and developed in the web2.0 era,as the research object,and takes the two phenomenal social media WeChat and Weibo as cases,and adopts the literature research method,comparative analysis method,and case analysis method to study the object.Make a full argument.The theories used in the process of discussion include but are not limited to the subject knowledge of communication.We also strive to integrate the theories of sociology and psychology into the study of social function,and try to deepen socialization from a new,multi-dimensional perspective Awareness of the social functions of the media.This article will be discussed in four parts: First,an overview of the social functions of social media,including the social functions of the media,the social functions of WeChat and Weibo,the impact of the social functions of WeChat and Weibo on users,and the social networking of WeChat and Weibo The value of functions;Secondly,through the comparison of specific social functions of WeChat and Weibo,the similarities and differences of social functions of social media are analyzed,and the functions of WeChat and Weibo's conversion comments,groups,public accounts and subscription messages are selected for comparative research;Finally the cognitive logic and development trend of social function of social media are studied.