International Communication "Seafood" And "Chinese Flavor"

Under the new era of international spread pattern, "Joins Chinese and foreign, communicating world" is the development of Chinese journalism requirements. International Communication population group is part of a special group with a dual role, that of overseas Chinese, Chinese students and other foreigners in China. The group receiving both local country’s culture, values and influence by its way of thinking, but also deeply rooted in the heart of the National Hispanic Cultural Values. So how do you meet this part of the audience, it would open up international communication channels need to study the issue. Currently, the face of overseas audiences, especially in the field of public opinion overseas audience is our official media problems. People’s Daily Overseas Edition specifically for this as part of the group and the creation of national media, assumed the responsibility of the times.This paper studies the current pattern of international spread, People’s Daily Overseas how to identify the location, to play a "seafood" and "Chinese flavor" features to meet the needs of the audience, to complete this part of the mission of international spread. Under the impetus of media convergence, which is how this feature to play media fusion. In addition, in the present case the media environment of weak west than in the east, for the right to speak in the People’s Daily Overseas Chinese media, foreign media attention and timely follow-up, powerful and timely response to questions. Finally, the development of the Road combing overseas edition of People’s Daily, which theory of international communication and public opinion is concerned with constructing two kinds of taste the support of the overall development strategy of the development of media cluster layout and the overseas edition.Articles about the People’s Daily overseas withheld newspaper "seafood" and "Chinese flavor" statistical analysis more specific, because the main message is the central pillar of the People’s Daily Overseas Development. Although the "Newsprint" attribute newspaper has gradually withdraw from the competition arena, but its "content is king" which is featured in today’s chaotic field of information even more valuable. Thus, after the People’s Daily Overseas found for the situation and the characteristics of its own position, the contents of which influence both at home and media circles, audience attention abroad who are increasingly strong and independent media with any custom new era of new media They are irresistible vitality.In this environment, this paper combines realities and work experience in People’s Daily Overseas Edition, analysis of the international spread of the People’s Daily overseas edition of the "seafood" and " Chinese flavor". I hope to it can provide a reference value for the media unit of spreading "China voices".