Research On International Communication Taking Overseas Chinese As Targeted Audiences

Overseas Chinese are an important component of the audiences of china's international communication. Up to now, researches on international communication are plenty, but researches on Chinese media taking overseas Chinese as targeted audiences are relatively insufficient. Overseas Chinese play an active role in china's development and their relationship with china will become closer under the background of ever increasing globalization, in the meantime, however, they are also facing cultural and identity crisis owing to their dual-cultural background. Therefore, how to increase the effectiveness of international communication targeting overseas Chinese should be a research subject of great importance.People's Daily Overseas Edition, which takes overseas Chinese as its targeted audience, is the most authorized Chinese international communication medium. This dissertation, by conducting content analysis and text analysis on reports in the front page of People's Daily Overseas Edition from the year of 2007 to the year of 2008, analyzes the features, successes and failures of these reports, and in succession, offers some advices based on the above analysis.This dissertation consists of five chapters, with their respective contents as follows:The preface introduces the research background, research subject and research method; and a literature review is also given in this part. The second chapter introduces the theoretical basis of this research, including theories about the social function, the macrosocial effects of the mass media and theories about national identity . The third chapter is the results of the empirical study, and the fourth chapter analyzes the successes and failures of those reports ; the fifth chapter is the conclusion and suggestion.