Harbin Daily Newspaper Group's Business Strategy Transformation Research

Since the 1990 s,print with the development of the market economy into the fast lane,all belonging to the newspaper of the government's propaganda department,through changing the mode of operation of the newspaper,with the development of market economy to enhance strength,gradually developed into newspaper group.However,with the emergence of new media,such as the Internet,mobile terminal,to print media as a representative of the traditional media to give strong impact,the newspaper industry increasingly decline in operating profits,newspaper group in urgent need of business strategic transformation.Harbin daily newspaper group is China's first “enterprise legal person” as to the identity of the newspaper group,in heilongjiang province are crucial "climbing",in the throes of the economic transformation.Taking Harbin daily newspaper group as the main research object,summarizes the Harbin daily newspaper group had previously taken by the management strategy,facing the difficulties,and in recent years on the management strategy transformation the breakthrough,and attempt to use the theory of enterprise strategy and decision-making,make full use of PEST analysis of the external environment of Harbin daily newspaper group is analyzed,combined with domestic and foreign newspaper group the thinking of strategic transformation,Harbin daily newspaper group management is put forward several countermeasures of strategic transformation.