| Up to June, 2008, China's network news utilization has been 81.5 percent, user scale has reached 206 million, and the application of the network has been ranking the second place. There is gradual integration in media forms and communication channels. There is also a useful exploration of the content, channels and profitable segments of newspaper-net interaction in the underdeveloped areas. The in-depth analysis of the newspaper-net interaction of Gansudaily news group can provide a valuable reference for their own and other report of underdeveloped areas. The paper is divided into five chapters:Chapter1, Clarify the research background and the purpose of the study, introduce the main research methods briefly and build the overal framework of the study.Chapterâ…¡, Conduct an intensive analysis on status-quo of the newspaper-net interaction of Gansudaily news group from the perspective of interaction,type,organization and management structure, personnel resources,advantages and disadvantages of website's communication.Chapterâ…¢, Report the content of a newspaper-net interaction, related to the issues such as the content conversion between network and newspaper, planning of cross-media news, reporting linkage of newspapers and networks, as well as the transformation of editorial concept.Chapterâ…£, Raise the problem of channel of newspaper-net interaction, and point out the need to standardize the portal of newspaper group to publish important news through the net newspaper and to create screen media to promote the participation of audience and so on.Chapterâ…¤, Analyse the profit of newspaper-net interaction from the aspects of news and contents delivery. At last, some suggestions are put forward. |
PDF Full Text Request