The Maintenance And Operation Strategy Of Enterprise Micro Media

Unlike traditional media and traditional media sites, microblog, micro-channel,micro-television and clients, as the representative of the micro-media can be described as "new new media". They have become an important channel for people to receive information, social participation, and they are in a golden period of development. As a new platform from of the media, the new medias are leading to a wave of "micro-communication" and "micro-interaction". People begin to enter the era of micro-media communication.High user volume and activity of micro-media platform indicates the platform has great market potential. Nowadays, more and more enterprises begin to participate in this new field of micro media to explore the new ways of marketing. As the number of users of micro media grows fast, micro enterprises through the media to the power of marketing has become increasingly prominent. Micro-media marketing has become a new and effective way of marketing. By creating micro media, companies can provide more timely and accurate services for users, and the users can construct a link by the Internet, so the companies can carry out new ways of marketing by this way. In the paper based on the analysis stage micro enterprise media of the status quo, the author analyzes the problems in the content and operation, and the corresponding countermeasures. If micro-enterprises aim to explode the business to the market and to the world, micro-media operations need to own Internet mind, grasp the needs of users in the micro-media content, focus on user experience and service.