The Crisis Public Relations Strategy Research Of Hidilao Hot Pot

This article comes from the public's participation in the discussion of social issues as a result of the rapid development of new media and increasing of the information sources and information channels,which brings crisis and challenges to the company.The “rat door” of Haidilao,a typical public crisis case which happened in 2017,can be studied under this circumstance due to its fast and excellent reply.Author had explored the effectiveness of the Haidilao's public crisis relations' strategy and its impact on the public attitude in the new public opinion environment after the crisis.The study has found the strong relationship between the company's reply and its company management culture.When there exists a public crisis,a company with rich acts both in human kindness and taking responsibilities is able to make a difference at the same time.Especially the creative strategy,the transparency of kitchen,influences the changes of public attitudes.After the incident mentioned above,the brand effect of Haidilao has been improved to some extent,and also brought potential consumers as a result;But from another perspective,most of the public lack rational judgment in the crisis event and they can be easily influenced by "opinion leaders" and the mobilization of related groups,thereby gradually losing their comprehensive cognition and rational thinking towards to the event.