Study On The Strategy Of Media Communication In Crisis Management Of Police Public Relations

The police public relation crisis has broad and narrow sense. The narrow sense of thepolice public relations crisis refers to the improper behavior of duty public security organs orthe police personal initiates people’s dissatisfaction with the event. The broad sense ofthe police public relations crisis refers to the emergencies that endanger the public image andlaw enforcement authority of public security organs, and influence the police administrativeand law enforcement environment. How to deal with the police public relations crisis is asevere test to tolerance, strain capacity, disposal ability and public image of the publicsecurity organs.The evolution of the police public relations crisis is the evolution of Informationcommunication among public security, media and public. Media plays an indispensable rolein crisis communication. This paper analyses the current situation and reasons of our policepublic relations crisis management, and the role of media communication in the police publicrelations crisis communication, on the basis of the theory of public relations andcrisis management theory. It discusses emphatically how to communicate with mediaeffectively in the police public relations crisis communication, according to successful casesand work experience at home and abroad.