Media's Own Image Crisis And Public Relations Strategy Research

The media industry is currently facing a triple crisis: the crisis of the media,the crisis of the media and the crisis of the media people.This article will explore the problems of the media in the news reporting from the angle of the media crisis,cause the problems of media reporting,and analyze how the media conduct crisis public relations on the events that create their own image crisis.And the analysis studies the foreign media crisis public relations strategy to our country's enlightenment.Nowadays,the ability of media crisis public relations is becoming an important index to measure the core competence of media.This paper focuses on the analysis and comparison of the crisis of media image by discussing the causes of the crisis of media image at present,and discusses the strategies and methods of crisis response from the internal industry issues that ignore the crisis management of media image and the quality of media practitioners.It is hoped that this article can help the media bring into play the characteristics of the media,enhance the credibility of the media,strengthen the supervision of public opinion,and assume the social responsibility by exploring the causes of the media and the public relations strategy of the media.