Research On Crisis Public Relations Strategies Of H Broadcasting Station

Under the background of all pay attention to crisis public relations,the TV media,which one used to be public,become the center.Crisis public relations play an important role,when the crisis happen,how to deal with public and how to reduce the damage,is more and more significant.This paper will start from the perspective of crisis public relations and research on the crisis of the traditional media of TV station.H Broadcasting Station is a provincial television,through the typical case set out a few pieces of crisis in recent years,such as pharmaceutical advertising exaggerated propaganda,the fame of hosts,etc.It concludes that lack of awareness,lack of ability and mechanism of crisis.Through the extended analysis of the crisis public relations of the horizontal multiple TV stations,the author summarizes several kinds of crisis events,and lists relevant experiences and cases.Combined with the theory of crisis PR and communication theory,this paper puts forward the crisis public relations strategies and methods that TV media should have in face of different crisis events.In this way,it can be used for reference to other TV station.