Analysis Of Self-Made Variety Show Freak Talk

Self-made program online in China has come through several challenges since 2011, such as copyright bubble and the Opinions of SAPPRFT on Strengthening the Program Management of Satellite Television Channels. This promotes online video platforms to re-identify themselves, draft development prospects and achieve diversification of profits, which has gradually shown a prosperous future to media development. The year of 2014 is a milestone year for self-made program show because the investment has been substantially increased. This series of initiatives lead to a significant improvement of self-produced variety show quantitatively and quantitatively. It is an undeniable fact that the maturity of network technology brings a broad space to make information more accessible for Chinese network users as well as our cultural has a more possibility to be interpreted multiply in post-modern contextualization. In this environment, self-made variety show has become a newly-flourished result, turning into the most important part of self-made program in China. November 29th,2014, the famous self-made variety show Freak Talk is officially launched on iqiyi an online video platform in China. Within 24 hours, click-through rate of Freak Talk breaks one million hits. It has completed more than 890 million video views,2.1 billion Micro-blog topic discussions by the end of 2015, which increasingly breaks the records of self-made program. This program assembles a lot of famous stars including Dong Ma, Kevin Tsai, Xiaosong Gao and a series of creatively talented debaters. Freak Talk arouses strong reaction and attention for society through debating the current hot topics on the show, which leads it to be a representative variety show among audience and media. Why there is such a wide spread and huge influence in Freak Talk? Can Freak Talk be referable for related programs in online self-made and television programs? In this research, it will be investigated and analyzed furtherly.Combined the methodology with text analysis and deep interview, this research will analyze Freak Talk in four different factors including its topic, subject, structure and presentation in this program as a basic format. Firstly, it will explore the diverse characteristics of theme selection which are multiple, varied and diverse in this program. Secondly, it will analyze the combination of branded and civilian-oriented guest strategy. Thirdly, it will interpret the contents during production process of information collection, in terms of its interaction, multimedia as well as freedom and tolerance in manufacturing part. Finally, it will decode the communicative stance in positivity and revelry positivity. Furthermore, it will explain the interpretation effect of Freak Talk in three different levels which are boredom, doubts and relief. The purpose of this research tries to analyze the context of Freak Talk by its huge in order to find its reflection in real life. In fact, this kind of reaction is a deconstruction, reconstruction and subversion to reality’s standards and authority. All of these is a result of the cooperation of communication strategy and cultural implication in this program.