Study On Features Of Network Self-made Variety Show Let's Talk

2014 is known as " the first year of self-made " of the video site.The video web sites to try all kinds of self-made programs.Among them there were plenty of the network self-made variety show.During this time,iQIYI made a program named Let's Talk.It is the first speak talent show inland.The program is made by a website and broadcasted on the platform of iQIYI.Let's Talk became a dark horse of Network self-made Variety Show at the end of 2014 relying on it's high level of program quality,the novel form of show and the funny content.Along with the increasing number of the network self-made variety show,the corresponding problems are also exposed.The issues of low level of production,the similar content and low limit of content are serious.Let's Talk creates a new form of show and has a young team.Once broadcasted,it is popular on the internet.what is Let's Talk by virtue of to be a model for the network self-made Variety Show and how to learn from it to offer suggestions for other websites become questions we shoud think about.In this paper,the research is around Let's Talk of iQIYI.Making a comprehensive analysis for Let's Talk from the angle of communication including Who,Says what,In Which Channel,To Whom and With What Effect.The paper tries to discover and induces problems of the program.Then advances strategies and quests the optimization route.From the point of view of communicators,Let's Talk has a powerful team with strong communication icluding iQIYI,Ma Dong studio and Mu Di team and guest stars.From a content point of view,Let's Talk delivers value proposition to the audiences through innovative program formats and clever segments.Broadcasting on iQIYI alone can help ncrease the number of users,and help the audiences watch the program any time any where.From the communication effect point of view,Let's Talk It is known to the majority of internet users.It shapes a number of star players and provide references for pure network variety show after.Based on the analysis of Let's Talk,this paper argues that producers of the network self-made variety show should hold the thought of the internet and avoid being influenced by the internet absolutely.They shoud insist the correct value direction.The content spread should be close to the internet.The nternet can be used to solicit topics,innovative content and exspand content.Various ways can be used to broadcast program and communicate with the udience.