A Comparative Study Of TV Talk Show And Network Homemade Talk Show

The broadcast of "Tell It Like It Is" in March 1996 marked the beginning of China’s TV talk shows into the public’s vision.As a mass communication based on interpersonal communication,interview shows not only enrich the form of TV programs in China,but also provide a platform for public opinion for the public,actively assume the social service function and become one of the important program types in China.With the rapid development of the Internet,the media environment is constantly changing,and a large number of high-quality homemade network interview programs emerge at the historic moment,which has caused a certain impact and influence on TV interview programs.Due to their different communication subjects,there are huge differences in the content and communication process.This study aims to explore the advantages and problems of TV talk shows and network homemade talk shows through comparative analysis,so as to provide new directions for the development of talk shows in the future.Based on this background,this paper makes a comparative analysis of TV talk shows and network homemade talk shows from multiple perspectives through literature review,comparative study,case study,interview survey and other methods.First of all,the research object of this paper is summarized,mainly focusing on the definition,types,development history of TV interview programs,as well as the background and types of the rise of network homemade interview programs.Secondly,from the macro level,using communication theory,radio and television theory and broadcasting and hosting art theory to make a comparative analysis.Thirdly,a TV talk show "About Luyu" and a self-made online talk show "Nice to Meet You" are selected as typical cases to conduct a comparative analysis on the micro level.Through the multi-level comparative study in chapter 2 and chapter 3,it can be found that the current TV talk shows still maintain a good professional standard despite of the problems such as stereotypical program form,relatively single communication channel,relatively fixed guest circle,and interactive programs that need to be improved.Online self-made interview programs are more abundant in program form,communication channels,topic construction and interaction with the audience,but at the same time,there are problems such as the professional quality of the host needs to be improved and the quality of the program is uneven.Finally,in view of the above problems,the transformation direction of TV talk shows and the development strategy of network homemade talk shows are considered.TV talk shows should constantly innovate ideas,create diversified program forms,construct rich program scenes,and establish Internet thinking and user thinking.Implement the integration of network,build three-dimensional communication channels,realize resource sharing,complementary advantages.The self-made network interview program should continuously improve the media literacy of the host,consolidate the basis of language expression,constantly reserve knowledge,and output the correct value orientation.Deepen the cultivation of quality programs,enhance the brand building of programs,and continuously expand the influence of network homemade interview programs.Although there are many differences between TV talk shows and network homemade talk shows,they are not opposite.They can learn from each other by combining their own advantages to realize the cooperation between the strong and the strong,and jointly open up a more prosperous new situation for China’s interview programs.