The Research On Competitive Strategy Of C Medium Company

With the continuous development of the integration of traditional and new Medium development, and the appearance of new pattern of public opinion guidance, promoting the development of Medium convergence has risen as a national strategy, and become a matter of the life and death of traditional Medium event. Traditional broadcast Medium are paying more and more attention to its development in the new Medium, They have set up some new Medium companies to have competition in the market. The broadcast television content resources, license or permitted management, the new Medium hardware and software facilities accumulated over the years of were devoted to the companies. They attempt to expand their own new Medium in this way, later to promote the transformation of its own, eventually make the achievement of their own and new Medium integration be in deep in content, channel, platform, operation and management. If the new Medium broadcasting company with the important mission wants to achieve the desired results, access to long-term development, it needs to think of the point of view of corporate strategy, accurately grasp the future trend of enterprise management and environmental change,and improves the ability to adapt to fierce competition, promotes themselves to be bigger and stronger.In this paper, on the basies of the enterprise strategic theoretical and the sorting out and analyzing of business strategy theory research status at home and abroad, We analysis the development environment and competition environment. With the SWOT analysis and Boston matrix,We study the company’s competitive strategy and business strategy research. According to the actual situation of the company, competitive strategy should choose differentiation strategy; business strategy include IPTV, CMMB, Chongqing Radio and television network(cbg.cn), Internet technology development and operation of the business strategic choice. Support strategies include finance, technology, human resources, innovation driven and strategic alliance and so on, and at the same time it offers relevant suggestions.In the field of radio and television industry, there are many enter prises similar to C Medium company, and they all have a similar situation, They shoulder the mission of the development of the new Medium broadcasting, and face strong pressure to quickly become bigger and stronger.In the opportunities and challenges coexist, they should strengthen enterprise strategy research, effort to adapt to changes in the competitive environment, and recognize their own internal resources and capabilities, seize the development opportunities to promote their implementation spans type development. In particular, C Medium company are actively preparing for listing.It has done the relevant planning and preparation. Therefore, it has certain theoretical and practical significance to study its competitive strategy.