The Development Strategic Choice Of H Province Radio And Television Information Network Company-Under The Background Of The Convergence Of Three Networks

The emergence of the \ "triple play\" is the result of technological progress, the changes of The Times and economic development, is of great influence and profound significance; Open its connotation includes political,economic,technology leading,at the same time to make fully ensure the safety of the country, improve the country’s core competition, and make the state of the nation in the world in an impregnable position in the forest. H province main business is a cable radio and television information network group,industrialization is unknown(H province,at the same time does not implement market-oriented operation, in order to realize the development strategy of industrialization of scientific and \ "triple play\" arises at the historic moment).To begin with, the external macro environment of H Province Radio And Television Information Network Company is analysed in the PEST Analysis way and the influence of the external environment including politics,economy,society and technology on the generation of digital television industry is elaborated. And the development of H Province Radio And Television Information Network Company is analysed in SWOT analysis way,including the internal strengths, weaknesses, external opportunities and threats,so the strategic position of cable TV network business development in H Province Radio And Television Information Network Company is made clear. The concrete measures for the development of H Province Radio And Television Information Network Company in the future are analyzed from the aspects of network construction, content construction, brand building, business development, capital operation, internal management, human resources and other aspects.The first chapter of this development background make a generalization facing since the H Province Radio And Television Information Network Company was founded. At the same time,the dissertation made the research ideas and methods for the development strategy of the H Province Radio And Television Information Network Company.The second chapter describes the theory of Convergence of three networks and Strategy Management,it studied the development of Convergence of three networks in China. It describes the development situation of the company and existing problems.Chapter Four taken PEST and SWOT analysis of various factors of the development for H Province Radio And Television Information Network Company were classified and analyzed.Some models of the strategy were obtained. The fifth chapter according to the front chapter analyzed the development strategy of the group,which will help the company to seize the opportunity to enhance the core competitiveness,building a new situation.