| Television medium is the product of society.When the culture of human substance and human essence develops on one point, the television medium is born. It satisfied the needs of human essence. The forms and contents of television program is the centre of television medium. TV's seeing and hearing make the TV's status firm. However, in the times of Internet, the audience of television is missing. Viewers use Internet to get information. In this environment, which way will be fit for the development of television medium? What is the value of the Television medium? Those are the points of this thesis.The thesis discusses the viewpoint with four chapters:The first chapter is that television medium is faced with the period of digital spread. The digital spread and the information spread attack the television market. In the same time, it offers some opportunities for the development of television medium.The second chapter is the new survival forms of television medium. There are two small matters. One is television medium survive with the Internet medium. This is the new way in the process of TV spread. Another is the dominant position of this new survival way.The third chapter is the value of television medium. First, if explains the element of the television medium's exist. For example, the culture of TV and the audience's habits. Second, the thesis illustrates the value of TV. The essence of humanity is the important value. It is the responsibility of people who works in the television station. Propagating the essence of humanity is the major job in the television market.The forth chapter is the future of television medium. There are there points in the way of development of television medium. We should promote the contents. We can get more information with the Internet.In the technology, we should adopt digital skills, and make the television become to the digital television. In the mix of media period, television medium should enhances its functions. |
PDF Full Text Request