Under Current Medium Ecology Television Industry Ecology Difficult Position And Strategy

Nowadays, the Television industry of China is entering into the best period of the whole history, both industrial scales and business capacity are taking the swiftly development ever. Moreover, this period is also the most crucial time for the television industry history. Consider with the challenge of the pressure from the abroad TV channels'companies and the jumped-up media system from the Internet, the Chinese Television industry will lose the opportunity of development by strides if it would follow the prescribed order only and settle for actuality. However, realization the Chinese television industry development by strides cannot only follow the television industry's self management tactics but also need to do the researching for the whole medium ecological environment.What is the medium ecological environment? How will it affect the television industry development? This project will discuss the majority of the medium ecological environment theory, point out that the brilliant medium ecological environment must accord with integrity, interaction, circulation, moderation, discrepancy and so on. Moreover, researching .the Chinese television industry development in the modern society from system ecology, economical ecology, cultural ecology and technical ecology four states, and in conclusion, the Chinese television industry has lots of problems for each kind of ecological environment, for examples: too much externalism in system ecology; financing problems in economical ecology; amusement change to the majority of the cultural ecology today; digital TV technology is not spread enough in technical ecology. As for all of these problems and contradictions, some of them are out of control from the television industry-self, it's the problems from government and society background, but some others are determined TV industry administration and management.How can we improve the television industry ecological environment? This article will discuss that with system, economy, culture, and technical four aspects, and propose the improvement in the both exterior and internal policy, for examples: in the system ecology aspect, improve the management system organization, destroy the industrial spatial structure according to administrative districts division, and respects the marketing logic; in the economical ecology aspect, augment more nongovernmental capital and foreign capital into the television channel industries, innovate profit pattern, and improve the development of diversified economy; in cultural ecology aspect, envisage the challenge from the other mediums such as Internet, overspread the TV industries with the cross-media management strategy; in technical ecology aspect, popularize digital television technology, sell the Set Top Box free, perfect the digital TV channels, make the television industries going into the payment digital TV century. All in all, these methods are going to improve the TV industries ecological environment exterior and internal step-by-step, release the television industry the vigor, and upgrade the TV industries'scale and rivalrousness.