Research On The Business Process Reengineering Of A Publishing House

With the development of digital technology and mobile Internet, user fragmented reading time is being pushed to the digital era from the paper era of mobile Internet,in the new media, new technology, the new platform for the rapid development of today,the cost of traditional publishing, transmission speed, transmission span no competitive advantage, is facing the life or death challenge.Therefore, present in the replacement of old and new technology, traditional publishing industry to break away from the predicament of development, to achieve the integration of traditional publishing industry and the digital new media technology development, it is necessary to should take the initiative to change, press the full implementation of the business process reengineering is undoubtedly conform to the objective reality of the enterprise reform measures.The purpose of this paper is to seek the way of the process reengineering of the traditional publishing house, represented by the A publishing house, by means of literature research and case study. Through the process reengineering, press not only can exercise the team, improve the publishing efficiency, implementation of digital publishing quick layout but also establish the gene for sustainable development, from the system, incentives, culture and other aspects. Firstly, this paper elaborates the background and the value of the research, the status quo of relevant researches home and abroad, and conducts the research on the theoretical basis of the BPR theory,humanistic management, and lean thinking management theory. Secondly, the research sample of A publishing house is studied.,through existing processes and architecture of system diagnosis, starting from the product design, product and service production process, marketing management and new technology using four and organizational effectiveness related most closely to the point of view, "research policy zoned process, the school process, release management process and digital publishing process" determined to press a core business processes and the of analysis and diagnosis, find out the root cause of the problems. Then, it carries on the strategy identification to the A publishing house, and it is determined that the A publishing house should adopt the strategy of concentrating strategy, main literature and music two kinds of products. Were changes in organizational structure, press the existing direct function of organization structure change to the process oriented organization structure, and by means of rearrangement, merger, remove and automation, to press acore business process reengineering remodeling, the new flow chart are drawn.Finally, from the point of view of leadership support and organizational guarantee,enterprise culture construction, personnel training and introduction, communication and training, management system and so on, put forward the guarantee and cure measures for the smooth implementation of process reengineering.The author in this study obtained "BPR need a strong promoter; new process design, and strive to internal staff highly involved; process reengineering is solve pain management, system analysis, suit the remedy to the case; BPR may be just a beginning, It requires continuous improvement" four experiences. These experiences and A Publishing House business process reengineering of the overall program for the A Publishing House and similar to the traditional publishing companies or preparation for business process reengineering provide a strong reference value and model role.