Digital Publishing And Editing Process Reengineering

The tide of digital publishing, sweeping across the globe, lets a few jubilate a few anxious. Since2008, four Newspaper Groups in America have gone out of business and into trouble one after another. Recently, Reader Digest has filed for bankruptcy protection. Bookstores in Charing Cross Road in England also have closed down mostly. However, iPhone and iPad of Apple Inc, whose sales record has been constantly refreshed, have been upgrading continually. At the same time, Amazon’s Kindle enter the Chinese market formally, further promoting market expansion. Interiorly, Well-known private bookstores have moved away from city centre or declare bankruptcy successively like Domino. And the development of traditional publishing enterprises is in a dilemma, such as the descending of varieties and distributions of books is the performance. However, the growth that books of Chinese market network, like dangdang website, is more and more vigorously. Online reading in the digital publishing platform of Cloudary Corporation and Monternet Mobile Internet has been eroding the market share gradually.The grant of4G license pronounces the coming of the Age of "Big Data" in2014. To traditional publishing enterprises, whether get digital publishing transformation and how to transform are urgent. Nevertheless, if the reform is put into practice, the problems of no technology, large injections of funds and no profit in short run have to be faced. However, the change of content carrier, the development of network and mobile terminal make authors, always consider traditional publishing enterprises’ digital transmission capacity, can not only publish their works in paper, but also many other forms. Secondly, the needs that transformation of readers’ reading mode, propagation speed and distributors are also the decisive factor. If the traditional publishing enterprises do not reform, or co-operation with technology enterprises or sales platform, still using the conventional mode to product and market, it is incompatible with present needs. The traditional publishing industry have to analysis the advantages and disadvantages, foster strengths and circumvent weakness, in case counterproductive finally. Editing process nowadays is the continual of the past, built for paper books publication. Obviously, it can not meet the needs that once production, extensive use. Meanwhile, alternate production on-line and below-line, brings plenty of inconvenience to editors’ work, putting off publishing schedule. Editors will not have enough time to create ideas as a result, which is against the development of the traditional publishing enterprises. So, to traditional publishing enterprises, the most significant is editing process reengineering when transform to digital publishing.Elephant Press Co., Ltd.(formerly Henan Education Press) was established in1983. It, representative of hundreds of small and medium publishers, has grown to a leading publishing enterprise, publishing ten thousand types of books annually. The business scope of it covers education publishing, professional publishing and public publishing. In the process of digital publishing transformation, Elephant Press Co., Ltd. have been exploring all the time, with success or failure. It is subordinate to Central China Land Media Co., Ltd., set up early, since the strategy to build "Culture Carriers" was suggested by China. It give proper supervision, guidance and support to the subordinate publishers. As a consequence, it is appropriate to conduct research of editing process reengineering of Elephant Press Co., Ltd., the representative of medium and small publishing enterprises.