Research On The Digital Publishing Business Process Reengineering Of ZS Publishing House

With the development of digital technology and the Internet,the fragmentation of users' reading time is being driven by the mobile Internet from the paper age to the digital age.In the age of fast developing new media,new technology and new platforms,the traditional publishing which is weak in terms of costs,spreading speed and range,is facing life and death challenge.Therefore,as technology develops,traditional publishing has to achieve its emerging development with digital media and make changes if it wants to get rid of development dilemma.The comprehensive implementation of the business remake process for the publishing house is undoubtedly in line with its own objective and practical reform methods.This thesis first of all,referred to literature about this topic in background,research value and present status of relevant topics at home and abroad then used the theory of lean management,BPR theory and digital publishing as the guidance,hence conducted research on the objective.ZS publishing house has been thoroughly analyzed by through elaborating the basic business condition,market orientation and other aspects and the digital publishing process of the publishing house has been given systematic analysis and the specific causes to the problems were found.Then process remake plan as well as goals and principles of process remake were put forward in terms of the problems existing in the process of ZS publishing house.Not only the specific process remake plan for ZS publishing house is elaborated from the aspects of the process of topic selection,team collaboration ability,publishing center but also a detailed flow chart is made for these problems and guarantee and solidification measures are proposed from different angles in order to make sure the success implementation of digital publishing process remake.After the remake process,the collaboration ability and the work efficiency will be greatly improved,pushing the fast deployment digital publishing module of ZS publishing house and promoting sustainable development for ZS publishing house from the system,the incentives and corporate culture.Through this study,the following summaries are made:for the remake of traditional publishing house,it will need the joint efforts of the employees and the employers.During the remake of process design,the staff of each department should coordinate with each other and apply lean theory into publishing cost control.The problem in key section is the common problem of traditional press which will need to be changed vigorously.In the key section part of this process remake,the process of topic selection was first made to make it more targeted at the market then the team of publishing process was remade to coordinate afterwards existing resources were integrated and managed,digital publishing center was established and enhanced.Topics selected not according to the market,functional division and lowly digitalized is the existing disadvantages in traditional press.So this successful remake is of great referring significance to other traditional publishing houses and inspires a new thinking in the digital reform for traditional press.I hope it will provide some reference value for traditional publishing houses like ZS publishing house.