The "Woman Issue" Research Under Communication Perspective

The journal of women is one of the important category of periodicals.The 1930s is internal and external turmoil in China, which is also the most active and liberating. The journal of women became to be prosperous and famous.Shanghai,as a concession,where inspired women by the spirit of Western rationalism and the woman’s movement. Women who have knowledge began to realize that their own independent status,and appealed for a series of woman’s rights movement in China, to obtain support from public by using the mass media actively.The couple of Yaomingda and Huangxinmian felt the crisis of this country and of the people here, also the humble social reality for women,deciding to use newspapers and journals to inspire the wisdom of women, so they creats the "woman issue" in 1933. It is not just a model for the private newspaper by couple, but also play the most important role in the chinese war propaganda just like a loudspeaker.This paper attempts to in the view of communication on this progressive publications about female against war, introducing basic situation about founder environment, organizational structure and so on,summarizing the internal and external environment with a unique strategy of women publication, as well as reflecting the gender characteristics about female runs a newspaper independently,combing with the development of women’s liberation movement and to explore the female editor of the agenda-setting.And we also analyze how the knowledgeable women use the mass media to act as women’s liberation opinion arms, waking up the unfortunate Chinese women,fighting for their own independence and liberation participating in the national liberation war, and all of these mark the women’s unique identify for the victory of the Chinese War of Resistance.The "woman issue" insisting the purpose of serving for two hundred million female.Although it was undergoing a massive revision of and change of executive editor several times in the process, it never deviated from the original intention. As a pure female publication, The"woman issue" was not-for-profit,which is only supported by Mr. Yao’s personal income and individual friends also relatives’ funding. What’s more,because the publication’s purpose was allowing poor women to gain knowledge, they made the price lower than cost,so that the more publications they sold, the more loss they gain.Even in the most difficult times,the couple did not give up their "children", even if the publication were seized,they ensured that no overruns published as soon as possible.For nearly four years, even Huang gave births, The "woman issue" will be published on time in the fifteenth day of each month. As media working people,they had a deep love for the readers,and insisted their belief no matter what happened.Media transmission is a process of two-way interaction.The coder spread their thoughts and ideas to the audience by agenda setting, and the audience feed back to the coder by obtaining the appropriate information by the mass media presentation,, combined with their own social experience and background information converted into a form acceptable to themselves.Although the "woman issue" is a non-profit publication, it is a real woman publications,getting rid of the situation that traditional women publications was male-dominated.From the beginning of their spread, it was conducted by female editors,the same as its spirit of determination,choices of subject, the paper filter, print and the publication, distribution statistics, and the whole communication process.Huang as the first female editor,rectifying the way of publication with foreword preface and each volume,and by making the provisions of the basic requirements and the included scope.They did emotional exchange with readers by communication and mailbox, and answered reader’s doubts,too.Readers will sent their experience and feelings of their own back to the editor after reading, which not only expressing their ideas, but also the idea of developing the publications, which was a great benefit.The "woman issue"attached great importance to interact with readers,as long as you were the female readers or really cared about woman’s friends, you could speak freely in the letter,the suggestions of the country’s struggle for independence, the advice for women to fight for their liberation movement,and the plans for publication to increase the power of the long-term existence.The "woman issue" is a publication which fight for the woman’s rights and happiness,but not limited in the corner of female. It sees women seeking liberation process with a broad national perspective.Huang and other newspaperwomen campaigned for the independence of China when the country facing the critical moment of imperialist powers aggression,hoping to save the devastated country by their power. Although woman was weak,they should also be brave enough to take up social responsibility, to enhance the value of individual subjectivity under the premise of social property.Advanced female intellectuals explored ways to save the country actively,and made the salvation activities,production and life practice link closely,they supported the front line of the war through a variety of ways, like saving nation by engaging in industry,instituting a woman’s federation and so on.They make full use of the mass media to mobilize the enthusiasm of all the people,and make the public express the support for the broadest possible patriotic united front. Yao was sacrificed during the fight of the war, and it was a heroic feat of the war about journalists. While the "woman issue" dying in the melee, it unfolds brilliance of the journalist, and it will shine forever in the history of the war in China.