On The Publication Of The Book Situation And Countermeasures Of China's Women

As China's economic and cultural development, books tend to white-hot competition, the growing category of books, book market began to break down the prosperity of women in the book market, publishing houses and also noted that this had not been gradually cutting a large cake. Of women reading the domestic publishing industry to become a hot spot of concern, specifically tailored for the female readers of women's books have continued to increase, the market women to read the book market is becoming increasingly become the most dynamic division of a sub-market. From the professional market potential, the scattered, extensive state of gradually turning into reality, focused, professional status, theneeds of market segments of domesticpublishers, facing the demand to meet specialized.With China's accession to the WTO after the end of the transitional period, many women involved in domestic Press Publishing fierce competition, the women have long been coveted by the publication of China's market this big cake, many foreign publishers, through various channels are involved in this market competition, be sure, China's women's books market is bound to usher in more competition. Therefore, how to book our female direction towards a healthy and orderly development of women in our country before the book publishing industry and the theory of a pre-interface issues need to be addressed urgently. The publication of books on women's study was significant.In this paper, the origin of books for women, definition, content, selection, marketing studies, details of women's books from the topics of marketing planning to the entire publishing process to explore the status of women in the publication of the book the status quo, the process of book publishing that women problems and inadequacies of the right remedy for these shortcomings, the publication of books for women to provide the feasibility of the proposal.This article is divided into four parts: the first part to define the definition of women's books, content and classification of books removed the veil for women. Types of books through the definition and development of the Chinese book market situation analysis of women's books are defined from the perspective of the reader .Research on the second part of the status of women in book publishing with the dynamics, the selection of books on the status of women, published in the form of the status quo, the publication of the size of the status quo, the status quo of market competition and the status quo and the reasons for readers to carry out research and analysis. Chapter based on research and analysis, combined with my female Bookstore Book of the Han and Tang Dynasties of the research, the third chapter on the study of women in the book publishing process problems, the main topics of identical, repetitive publications, do not have a strong sense of innovation, the production of non-refined , fast food culture, the target audience a vague position, not the formation of brand and marketing behind the emergence of the concept of marketing, lack of marketing strategy, marketing, promotion of non-innovation, marketing, information feedback is not timely, and marketing organizations of higher efficiency, while on such issues the reasons were studied. Chapter IV is the above-mentioned problems to study, through the project system resume, the reader needs to understand and analyze the service and guide readers to readers, books for women to build integrated marketing system and other measures to improve the quality of women's books to expand the impact of women's books force.The main point is: through the establishment of projects to improve women's responsibility for quality and sales of books, books for women by constructing integrated marketing system to expand the book's brand of female influence in the formation of women's book publishing brand management of the environment, and ultimately enhance China's Book of women's competitiveness and influence.