An Interpretation Of The Female Images In The London Olympic Special Issue

Olympic Games draws the attention of hundreds of millions of people, excites the hearts of millions of people. Olympic news which compared with other sports news has its uniquenes, so the research of Olympic reports is unique and representative. During the Olympics, paper media seems to focuse on the study of the professional sports newspaper. With the growing public interests in sporting events, Metropolitan Daily increases sports coverage correspondingly, It can be said that the Metropolitan Daily has become the best carrier of the dissemination of sports information to the audience. During the Olympic Games period, various Metropolitan Daily spare no effort to create their own Olympic special edition, Select the reported content,reported angle and reported mode to meet the reading needs of the audience who pay attention to the Olympics.This article selects Olympic special editions of the women of "Huaxi Metropolitan Daily "and "Chengdu Business Daily" to analyze its rendering of professional sports image of women and non-professional sports image of women divided into written reports and photo coverage. By this analysis, we can draw these two newspapers present the image of men and women who exist some differences. There are certain stereotypes and gender bias. While women are reported more in soft news presentation, such as sensitive words,wording gossip,sexy image, Men are reported more based on hard news with rare tidbits. In response, this paper explores its causes as this phenomenon, and puts forward some feasible suggestions. The research I did can make up some blank image on of women studies in the research field in the Metropolis sports. I hope to provide reference to the future of sports coverage in particular of the Olympic Games in the women reports, Provide guidance to draw the image of women in other media news work.