Consume And Consumed Image Of Woman In The Media

In modern society, the media undertakes the responsibility to foster public common understanding, which means the development of society, relies on all members including female and male. Hence whether the media holds reasonable gender consciousness is closely related to the development of female even the whole society in an overall, harmonious, and sustainable way.By analyzing the women's image modeled by the media in China as beauty and weakness, this thesis points out several consequential issues. Also the thesis discovers that double-modeling of women's image in consume and consumed ways brings out a grim situation in that current women is losing self-esteem, self-developing and self-respect. Therefore the media in China has to play its role in upholding woman-esteem, constructing society environments with reasonable gender consciousness, and boosting the equality between female and male as well. It's the only way for the media to guide the audience to carry out reasonable media consumption, and truly push the society to keep developing.This thesis consists of three parts. The first part sums up the fact that the woman shaped into beauty and weakness by media becomes public consumption. It not only changes women into large scale goods but also let women judge their value of standard reality. Further more, it discovers that double-modeling of women'simage in consume and consumed ways brings out a grim situation in that current women losing self-esteem, self-developing and self-respect. From the traditional culture, communication community, and women themselves points of view, the second part analyses the reasons that why the media lacks gender diversity, The third part proposes several measures to build a concrete media concept with gender consciousness from aspects of government behaviors, social forces, media industries, women themselves, and etc.