The New Woman And The Construction Of The Modern Woman’s Image

The mass media has a lasting and profound influence on interpreting and forming ofgender. According to times background and their intention, media create male and femaleimage and lead people to learn and follow. The media affect people forming their concept ofgender dramatically and imperceptibly. In the modern history, the propaganda of newspaperplay a significant role in the improving status of woman. Therefore, this research begins withNew Woman which is a famous modern female periodical in Shanghai to explore in hercognition, women should do what kind of new lady? How to do? Research the effects andflaw about the construction.In January of1926, Affected by the New Culture Movement and the argument about thenew sexual morality, Zhang Xichen established New Women in Shanghai. Because of hercutting edge ideas and bold contents, New Woman walk in front of the trend of the times. Shehold high the female liberation flag, shape a kind of new image of women: they pursue the newsexual morality’s standards, walk the free love and marriage road, keep the independence ofeconomy and personality, participate in the public domain and the state construction actively.