A Study On The Communication Strategy Of The Public Number "Women With The Soul Of The Soul"

In modern society,the development of science and technology has brought great changes to the mass media,the new media rely on advanced technology has been fully developed,WeChat public number is in such a relaxed media environment.The public number with its freedom,low threshold,targeted and so on,won the majority of the audience's favorite,feminists also began to use the public number to issue their own voice.Feminism is the rise of foreign political movement,committed to women against patriarchal order,for men and the same political rights,legal status and a broader and good survival and development space,to regain the right to speak of women,free expression of their own demands The The use of public signs in line with the requirements of the feminists on the media,a fancier activities as one of the media platform,one after another appeared in a series of feminist public number.The public number "the soul of the aroma of the woman" is the feminist original public number,located in the emotional life of women.In this paper,the public "soul of the woman with aroma" as the object of study,combined with communication,feminist media research and media management and other related theories,the use of literature and other research methods to analyze the content,drawing on the "5W" model To study its communication strategy.The study summarizes the communication strategy of the public number "the soul of the fragrant woman" in three aspects of content,operation and audience.In the content of the insistence on the basis of the main origin,from the topic to the expression are diverse.Based on the basic theory of feminism,at the same time into a new era of significance.Operation adhere to the brand communication,establish a public image of the positive image,multi-platform linkage,and a comprehensive business cooperation to promote the "soul of the aroma of women" brand.Adhere to the spread of the masses,the establishment of an effective online community and offline circle and the audience active interaction.The study shows that the public number has the advantages and disadvantages in the process of communication.This paper summarizes its existence and draws some reference.Its communication strategy and idea can refer to other similar feminist media platforms The meaning of.Feminism from the media platform should make full use of its own advantages,the right to guide and operate.Which can create a model for other public numbers to promote the WeChat public number from the media platform healthy and orderlydevelopment;but also help women create a diversified image,to break the existing gender inequality and stealth discrimination,the lifting of traditional gender The oppression and suppression of women against the shackles of women and against the patriarchal society.For women to fight for more discourse space and the right to survival and development,so that more people to pay attention to the status quo and needs of women to understand the women's culture,so that gender can be in equal position to live in harmony,so that social stability and long-term developmen...