| Based on the news to the client as the research object, this paper discusses the news to the client at this stage in the field of journalism in China development to traditional media, spread pattern and the effect of ecological and the communicator, the content of media itself, dissemination and the influence of the audience, and discusses the tactics of traditional media and its practitioners, in order to realize the traditional media and news client integration development as the goal, at the same time, this paper discusses the traditional media client to promote the significance of the digital transformation.In specific discourse, this paper first points out the background and reason of the news client rise, news and the client’s characteristic and its difference with traditional media, and then through to the traditional media influence the client specific, this paper suggests that the news clients this news spread in the field of journalism and communication industry and new technology to the traditional process of shape and influence. Then, the author of the traditional news media how to deal with the client, some advices are given to the client of the rapid development of the traditional media to news stage realizing the maximization of the spread and influence. Finally, the author from the macroscopic Angle to the development of communication technologies and social relations are discussed, and the news of the client, for example, put forward the news to the client for the future development of several trends, enables the practitioners in the field of journalism and communication to Chinese news communication in the future the trend of the development of the industry have a correct understanding. |
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