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A Research About The Trends Of Extremely Entertainments Of News Communication Among Social Media

Posted on:2017-05-06Degree:MasterType:Thesis
Country:ChinaCandidate:H X ZhengFull Text:PDF
GTID:2308330482989204Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
The literal interpretation of extremely entertainment is the proliferation of entertainment,it could also interpreted as excessive entertainment or ultimate entertainment. What we understand the word meaning is: just like any phenomenon in the world, we must grasp the scale of entertainment.As professional as any fields,news communication has its own rules and principles,they are the foundations of survival and development of this field. The information age is an era that intensive media coverages,there always have some elements that trying to change the inherent rules of the game. The introduction of the marketing theory have a significant effect on news communication,especially the Internet communication with social media-centric. The collision of old rules and new ideas created the trends of news communication’s extremely entertainment in the social media,the force of market make the disseminator and audience lost. What exists is reasonable,is that true?As the invisible hand and visible hand adjust the economy at the same time,the social media has self-repair except self-conscious.No matter how we redefine the news communication by marketing theory today,news communication is always a significant form of public opinion. The authenticity,objectivity and impartiality are all core ideas through the process of news communication,only on the basis of these ideas,moderate marketing and packaging can be adjusted to the trends of secularistic news communication.The moderate secularistic news communication with some reasonable marketing strategies could play an important role in the promotion of communication effect. To grasp the scale of entertainment,we need to handle the estimate of media development tendency,the objective survey of public opinion and the profound understanding of communication theory...
Keywords/Search Tags:Professionalism, Media Public-opinion, Marketing, Commonality
PDF Full Text Request
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