Research On The Function Of Chinese TV Commentator

Since the new century, China’s press and media sectors, along with the gradual improvement of the development of media technology and media communications operation system, the traditional news anchor has been unable to meet audience demand access to information on current events, television commentators as an innovative media in the field of news and current affairs career started ’to flex its muscles’ usher in rapid development period, "Oriental Horizon" CCTV news commentary produced by the Department and other current affairs program category continued to be a wide range of social concerns. Our TV commentator, not only in the rapid development of events relevant section in Commentator mechanism- the traditional news programs and news presenter at the connection with the pattern also has been outstanding.TV commentators in our industry is not long period of development, which combines professional features and news media people who spread function. This occupational integration of new media in our country to fill the post of a blank. By using the principles of journalism and mass communication theory to analyze the function of the TV commentators and optimization strategies in China.This paper is divided into five parts, in the introduction part describes the TV commentators research background and significance of, and research methods and research directions are described. In the second part of the first chapter of this article introduces the television commentators of the news anchor change from the development process, and outlines their unique career strengths and comparative characteristics. In the third part of this paper is the second chapter analyzes the causes of the special environment of public opinion, and our television commentator guide function and social responsibility in public opinion which has conducted research, and try to perfect its function missing. In this part of the fourth and the third chapter, in order to focus on the perspective of journalism TV commentator comments in our strategy to focus on the dissemination of Perspective television commentators in the mass of our communication strategy, and were combined with comments examples Discussion optimal way. In this part of the fifth and fourth chapter introduces the concept and spread the influence of microblogging new media to explore new media, television commentator for combined use, and its propagation efficiency and dissemination of results in the new media environment prospected.