A Study On The Public Opinion Of Sudden Events In The Field Of Religion

With the coming of social transition and the development of new media technology, the social public opinion, especially the network public opinion has become increasingly diverse and complex and its social influence also become more varied.In recent years, social public opinion in religious, especially some emergency network public opinion are in the active states. As an important part of network public opinion, it is necessary to perfect the relevant religious events in the field of the management network public opinion,and to require description, analysis, and interpretation of religion about the formation of public opinion system,and its development characteristics, its operating rules as well.Based on this view, the paper "Study on the network public opinion of the religion emergency——Based on the case analysis of Xingjiao temple incident", selected the "xingjiao temple incident" in xi’an as an typical cases for the in-depth analysis.By means of coding and certificating the related reports, comments, and sina weibo comments on the "phoenix channel network of Chinese Buddhism" and "DaGongWang buddhist channel", "daqin net" and "western net" four portal about "xingjiao temple incident",the paper compares the reports, reviews, development trend and the number of published articles selection bias and differences of the portal website of "xingjiao temple incident", in order to present the audience’s attitude toward the "events", the degree of rationality, and the content of the opposition.On this basis, it describes the process of xingjiao temple "properties" and "xingjiao temple event" of public opinion, analyzes the focus issues of "xingjiao temple incident", and analyze the discourse construction of the social culture under the background of religious public opinion "events".The aim is to illustrates systematically the inclination of social public opinion propagation characteristics of religion, and its social influence, in order to finally put forward strategies and measures management of social public opinion to perfect the emergency religious. This study found that public opinion caused by the religion incidents is easy to get social attention, and the flow of "events" information often leads to more concentrated public opinion issue;the fission of selection of public opinion on emergency information constantly strengthen;In religion incident report, there is significant difference in different portals; Religious and social relations embedded in each other, the public opinion is generated by different construction related groups of discourse under the background of social culture;the propagation characteristics of religion and social public opinion are different from general and presentation, and it may lead to adverse social impact.This research suggests that the social public opinion about religion need to have a new perspective,and have innovation management of network public opinion on religion accidents, construct the governance strategy of public opinion,rich media means of management and strengthen the ability of managing public opinion. At the same time, around the issue, this paper also puts forward the practical strategy of network public opinion to religion accidents and a series of concrete measures and suggestions.