Digital Transformation Research Of China Architecture&Building Press

This paper takes the China Architecture&Building Press(CABP)as the research object,based on a large number of primary sources accumulated during the internship of the company,together with literature analysis,case analysis and other research methods,systematically and deeply studied the digital transformation of CABP by its transformation status and problems,and finally provide solutions to these problems.At the same time,it proposes reference to other professional presses.CABP accounts for nearly 40%of the architectural book market,which is 3 times of the second one.The high degree of polymerization resources in the industry provides a good foundation for the digital transformation of CABP.CABP's digital transformation has achieved fruitful results.At present,it has built an industry-level content service platform "China Architecture Publishing Online",has 13 professional knowledge service databases represented by "Construction Database",and established the "China Building Digital Library" and many more.CABP's numerous products currently bring considerable economic benefits.In 2017,it achieved an integrated sales income of 30 million RMB.CABP has formulated a digital publishing development strategy based on national policies,followed closely with industry policies,and formulated specific practical plans.At the same time,CABP adopts different strategies for different content resources and conducts the high-level continuous,multi-level development of authoritative resources in the industry,making it a digital knowledge service product.In terms of piracy,CABP has established a comprehensive anti-piracy mechanism.In terms of anti-piracy,CABP uses "Book&Net" to combat piracy..It provides rich and practical online value-added services for genuine books,which not only increases the sales volume of genuine books,but also achieves accurate diversion of digital service products.This paper discusses the three most representative products of "China Architecture Publishing Online" "Construction Database" "China Building Digital Library".In the process of product building,CABP has realized the hierarchical development of content resources,used the knowledge system to integrate and upgrade the content resources,dismantled it through refined indexing,and established links with knowledge elements,ultimately providing efficient information knowledge services.CABP has developed many products based on content resources,but has escaped the shackles of content,provided targeted,comprehensive,and timely knowledge services.At the same time,CABP began to try to provide solutions for the industry and promote its transition to a higher level.At present,the digital publishing staff structure of CABP still needs to be improved,and follow-up operations need to be followed up.At the same time,many domestic and foreign mature databases occupy a large amount of institutional funds,which is not conducive to the promotion of database products.Finally,due to the fragmentation of journal resources in the industry,the timeliness of products is difficult to guarantee through the periodicals.The integration of journal resources in the industry is very difficult,but it can be considered to create disparate competition with journals by building products like "De Dao" and "Baidao Xuexi" and displaying the latest industry results through fragmentation and popularization.Due to shortage of talents,lack of operations,and restrictions on institutional funding,this article also provides targeted countermeasures.The digital age has enabled professional presses to get rid of the shackles of paper books and provide high-quality knowledge services to the industry more efficiently.Professional presses,however,cannot define knowledge service providers as the ultimate goal of transformation.Many presses that have successfully transformed abroad have begun to provide solutions for the industry.The higher level goal of professional presses digital transformation should be to become an industry solution provider,not just a knowledge service provider.In the future,professional presses must pay attention to the use of expert resources,effectively organize it,provide solutions for the industry,and strive to become the industry solution providers...