Research On The Digital Transformation And Upgrading Strategy Of China Children's Press And Publication Corporation

With the rapid development of China's economy and the popularization of Internet technology,the traditional publishing industry is also in the process of digital transformation.Since 2006,digital publishing technology and digital publishing have been listed as the focus of scientific and technological innovation in the 11 th five-year plan.In August 2010,the former national press and publication administration issued a number of opinions on accelerating the development of digital publishing industry in China.On February 15,2012,general office of the central committee of the communist party of China,issued by the general office of the state council of the national cultural program for reform and development of "twelfth five-year" period,put forward to further speed up the development of digital publishing and culture industry.State general administration of press and publication,radio and television in 2014,making digital transformation and upgrading of the "about promoting the news publishing industry guidance"(xinguang [2014] no.52),digital publishing industry under the strong support of national policy appeared a good momentum of development.In digital content,digital production and network communication as the main characteristics of the development of the emerging cultural industries widely,and the improvement of information technology and Internet application and development in the very great degree also changed people's reading habits and reading environment,the mass reading has from the traditional paper media began to shift to new media,the original books,digital newspapers,periodicals,network literature,network education publications,maps,digital music,digital publishing new carrier.China's digital publishing industry has developed rapidly in recent years and the industry chain is becoming more and more perfect.With the promotion of digital technology,the publishing industry has been using new technology to promote the transformation of traditional industries to digital industries.Digital publishing is the trend of the development of the publishing industry,technological progress to promote the reform of the traditional publishing,digital publishing technology penetrates into every aspect of publishing,profoundly influenced the development of the publishing industry.This paper on the present situation of children's digital publishing industry in China and on the basis of the analysis of national policy,for the China children press and publication,in-depth comprehensive investigation and study,combing out the China children press digital problems existing in the process of transformation and upgrading,the publishing status of the China children press and publication,as well as the troubles of analysis,find out the factors influencing the transformation and upgrading of digital publishing enterprises,and to seek solutions to the China children press and publication of the digital transformation of the technical elements,standard,business models,ways and countermeasures of talent element,designed the China children press and publication,the implementation of the digital transformation and upgrading strategy,provide certain reference for press digital transformation and upgrading of reform.In order to improve the productivity,communication and influence of China's children's news and publishing bureau in the digital age;Made in children's publishing enterprises under the leader of the China children's publishing while keep their core values,to spread knowledge in the form of children happy culture,meet our children culture content of consumer demand for people's health,it is also a children's book publishing industry digital transformation and upgrading is the most fundamental purpose and meaning.