The Study On The Characteristics Of The Comments In The Wechat Subscription Tuanjiehucankao

Under the new age of media convergence,the traditional media actively participate in the development of media convergence,and constantly expand the development path,taking advantage of the micro-blog,Wechat and other new media.With the opening of the official media micro-blog and Wechat subscription,the spread of traditional media has been expanded,the new media layout has been improved.As a traditional-media-created political Wechat subscription,Tuanjiehucankao realizes expression of political innovation combining with the communication rule of the new media and the characteristics of the Wechat platform,giving "new media + commentary" stronger communication power,which is loved by readers.It is a successful example of traditional media who is trying to take advantage of new media.The paper summarized and analyzed the comments from the three aspects of the topic: topic selecting,idea determining and the writing style,and then trying to sum up the experience,which can be taken as references on solving the problems the traditional media faces as the media convergence goes on,for example,the advantage of their own has not been taken,the user's loyalty is not high and the communication power is not enough and so on,and then making enlightenment to traditional media on how to produce the content which fits propagating in the new media.