Study On Print Media Dilemma And Countermeasures In The New Media Era

In today's society,with the continuous development of science and technology,the media has also changed with each passing day.The new media relying on the advanced scientific and technological means rises rapidly,and the network media,mobile media has appeared one by one.The traditional print media constitute the serious impact.In just a few short years,the traditional print media has suffered.Its audience has continued to declined,the volume of advertising also declined year by year,and its living space was even seriously squeezed.The traditional print media ushered in the biggest crisis since its birth,in the face of challenges from the new media.However,antagonism and competition is not a good solution to the problem.This will only lead to the deterioration of the situation.Because the development of the new network media is relatively short,and lacking of experience,there are many problems with it.And although the traditional print media in technology and ideology is not advanced,but after all,with years of development,it has accumulated rich experience.Therefore,only the integration of development,learning from each other's advantages,and the sharing of development results,it is the real way to solve the problem,but also in the interests of both sides.Especially in the current national policy guidance of the development of media mergence,the new and old media convergence is the trend.In such circumstances,the traditional newspaper industry should be how to seize the opportunity,to introduce the advanced technology and ideas,to find a suitable way to survive,which is really worth pondering.In the process of integration with the new media,there are also many mistakes and issues requires us to be treated carefully and sum up seriously.Only when we effectively have solved the series of problems,will our traditional print media realizes the organic integration with the new media and gets the considerable development.This paper enumerates and analyzes the domestic and foreign media the coping strategies that adopted,the achievement,experiences and lessons of the integration with the new media,when they faced the challenge of new media.And putting forward some shallow own point of view on this basis,in order to be helpful to break the plight of the traditional print media,and promote the integration and development of the new and old media.