Research On The Republishing Of Old Books

In publishing industry, republish old books is a kind of common phenomenon, reprint, reprints, etc way for redevelopment of old book is one of the effective strategy of publishing industry, publishing business, one of the most important steps in planning is to edit the theme. Republish old books help book spread continuously in the generations of readers, is conducive to the accumulation of social culture, heritage.In this paper, based on the theory of subject resource secondary development, using literature research, case study method, data analysis and other methods, the "Republish old books" has launched the system and deep discussion on this topic, from the necessity and feasibility of republish old books, old books of new topic selection basis, specific methods and requirements for the quality and ability of the editors, four aspects is discussed. The introduction part, narrates the research background, significance, methods and innovations, and a brief review on the existing results.Full text in addition to the introduction, which is divided into four chapters. The first chapter, the paper discusses the connotation of republish old books, that old books published new do refers to has entered the public domain or enter the public publication areas but are not under the constraint of a publishing contract with the old version books to adjust content and the form of innovation or marketing operation again. The second chapter, the paper analyzes the which used suitable for a new new books do not blind actions, but based on the objective of the market, combined with the characteristics of the book itself, reasonable new do; Then, summarizes the five topics of new make of old standard, namely needs to improve the content of the book form, topic selection still has the value of the published, readers demand again a gap, the author of the book sales market timing again,, still in brand value, old books to at least one of the standard is the new necessary; Publishers can from books resources and existing public topic resources two angles to screening for new books; In addition, republish old books should adhere to the four important principles: high quality secondhand books has made a new value, put an end to the low level of repeated publication, the reasonable innovation, pay attention to market on the basis of inheritance and the feedback of each group. The third chapter, discusses the method of republish old books on the practical level, think republish old books can be books content innovation, also can be in the form of the book to keep pace with The Times, can also is the innovation and development of book marketing gimmick. The fourth chapter, discusses the republish old books to the editing quality and ability request, think editors need to be familiar with book publishing, in order to select suitable for a new old books; Be familiar with the style of books, the external form, attaches great importance to marketing, do old books lay the foundation for new; Be familiar with knowledge of copyright and does not infringe others’ legitimate rights and interests, do a good job in the "old" and "new".