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Changchun City Elementary And Middle Schools Teaching Book Publishing Consultation Research

Posted on:2015-04-15Degree:MasterType:Thesis
Country:ChinaCandidate:Y TengFull Text:PDF
GTID:2298330431483487Subject:Information Science
Abstract/Summary:PDF Full Text Request
In recent years, the teaching book is characterized by its stability, high profit,after years of development the important domain gradually occupied the domesticbook market. At present, with the advancement of new curriculum reform, and further,in the face of the provincial independent proposition teaching, as a result ofregionalization and competitive challenges, teaching book publishing industry is inthe important moments of industry transformation. The purpose of this paper is tothrough in the form of publishing the consulting report, with the actual case toanalysis at present our country middle and primary school teaching assistant books aresome of the problems, thus achieve the purpose of the benign development of theteaching of book publishing.In this paper, starting from the current research status at home and abroad forreference book publishing consultation, the understanding of the current situation ofdomestic books publishing consulting, and foreign books publishing consulting was acontrast. Then, through to the domestic books publishing business nature of thereform and the new educational publishing mode of analysis, as well as the currentdomestic publishing consulting conditions mature demonstration, the feasibility ofcarrying out supplementary book publishing consultation are summarized. At thesame time, in order to Changchun City elementary and middle schools teachingmarket as an example, research on a series of problems, including books, ISBNvarieties, contents, printing and pricing issues, in this process, the author visitedChangchun City area of the small and medium-sized bookstores and part of theprimary school, the practical problems of a more thorough investigation the.Investigation of reference books and study based on the market, the benigndevelopment consulting strategy books market, enhance industrial competitiveness,improve the publication from the plan, to broaden the development and marketingchannels and other aspects to prove. Finally, In the current situation on the basis of theanalysis are summarized, analysis to predict the development prospects of books fieldof primary and middle schools in china.
Keywords/Search Tags:supplementary books, primary and secondary supplementary, publishing-consulting
PDF Full Text Request
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