Research On Profit Model Of Mobile Reading

Mobile reading has already entered people’s life. With the development of science and technology, intelligent terminal has become diversified and humanized, and people’s reading habits and behaviors also changed a lot. Mobile reading as a revolutionary new technology application, is a new transmission means of information, knowledge and information.But the mobile reading profit patterns is not perfect. Mobile reading empties high popularity, but not into profits, although it can provide valuable "relationship" network, but failed to effectively mine these "relationship" behind the commercial value. Therefore, to find a suitable profit patterns has become a pressing matter of the moment of mobile readin development.Firstly, the report has defined the concept of mobile reading and mobile reading profit patterns, and analyzed the value point of mobile reading from the two levels of social value and commercial value of the social networking site. Secondly, the China Mobile reader industry research and market competition were analyzed, and we founded that the profit patterns of fuzzy is the largest obstacle of the current development of mobile reading, sustainable operation part of the mobile reading website profit is not enough to support the whole reading website. Once again, we used the profit pattern theory of Slywotzky as analysis tools, overview the profit patterns of current mobile reading from four aspects of profit source, profit point, profit leverage, profit barrier.Finally, according to the characteristics of predicament and profit patterns in mobile reading, we analyzed development and improvement of profit patterns of mobile reading. However,we also need to make corresponding adjustment and further innovation according to the specific circumstances in order to achieve its profit,during the development of mobile reading.